FMP-1_02 ↓ Litterature Review

I want to study the world globalization at the era of the World Wide Web, esp. the question of cultural homogenization through it.

The Internet is a key factor to understand the globalization in recent years. It started by the fair trades between markets, but its consequences expanded to communications tools and eventually medias, and thus affected popular culture.

Although the Internet has significantly broken down communication barriers between cultures, it might also contributed to the cultural uniformity of our societies.

Marshall McLuhan didn’t know he actually predicted the Internet. His Global Village was created by the medias to unify the sense of communities.

It’s important to point out that Marshall McLuhan didn’t link it to any uniformity adjective – arguing with my own statement: is the Internet really contributing to cultural homogenization?

By exploring the question of the Internet as a media, I want to reach towards an understanding of how globalization might shape the vision of our world.

This might be related to the ambiguity of the anonymous profile on the Internet.

Marc Augé qualified Non-Places as spaces where humans can remain anonymous – like hotel rooms, airports or shopping malls – and retrieve their freedom.

In Society of Spectacle, Guy Debord argues that social life has been replaced with its representation in the post-modern society. I’m assuming that both points of views offers a different stance on identity.

If I go through Situationism, the construction of the digital identity also goes through surfing.

Kenneth Goldsmith delivered an inspirational stance in his book Wasting Time on the Internet, which describes how aimless surfing can turn into creativity.

I’m also thinking about the cognitive and emotional consequences behind these actions.

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